CEO - Mahindra South Africa
Rajesh has been leading the pathbreaking success story of Mahindra in South Africa for the last five years as CEO. A seasoned professional demonstrating 23 years of proficiency in multiple industries, handling different consumer dynamics, diverse business verticals, geographies and assignments across various sectors, is an acclaimed and experienced marketer with unique expertise in handling senior-level assignments in the Product & Services environment.
A Post Graduate in Business Management with a specialisation in Marketing started his career in 1999; Rajesh is a visionary with expertise in driving Business by deploying innovative and trendsetting strategies.
Responsible for leading Mahindra South Africa, a 100% subsidiary of Mahindra & Mahindra Ltd., for nurturing various businesses like Automotive, Tractor & Farm Equipment, and Construction Equipment in South Africa and other territory countries. Increased company market share through aggressive new market strategies and directions. Successfully turned around equity of brand Mahindra in South Africa. 5-year CAGR has outsmarted the industry by 24.8% over the industry. Mahindra emerged as the “Second-fastest growing OEM in South Africa in 2018” and “Fastest growing OEM in 2019” and remained in the top 3 best-performing OEMs even in the COVID years of 2020 & 2021. He was instrumental in setting up a Durban assembly plant, ramping production by 3X and initiating localisation. Under his leadership, Mahindra South Africa was felicitated with the “MD Award - Best Managed Foreign Subsidiary” for 2019-20.
Rajesh envisions Mahindra South Africa as an exceptionally “Passionate Company” with a strong local commitment and purpose. “Taking a lead from our core philosophy of Rising, we would be working on our strategy to position Mahindra as a Most Passionate Company in SA.
What began as a steel-trading venture in 1945, steadily turned into a global brand, spanning nations and industries. This is a story with an upward curve, narrating how and Indian company paved its way to become a global powerhouse.
Mahindra SA was established in 1996, bring both our global name and expertise to South Africa. Since then, we have become the country’s fastest growing passenger vehicle and bakkie brand. Our success also led to the opening of our fist local assembly plant in 2018.
We strive to continue to make our Mahindra mark, offering the people of South Africa world-class SUV, bakkie and commercial vehicles.