Mr Dhiraj Khot
CEO
Yana Consulting Group
Rwanda
W : www.yanaconsulting.com
Industry / Sector
Agriculture & Allied Services, Consultancy, Education & Skill Development, Healthcare & Pharmaceuticals, Information and Communication Technology, Infrastructure, Power & Energy, Trade
Personal Profile
I am an International Sales & Marketing Consultant and expert providing companies - Access to market, technology and collaborations. I work in Africa, Nordic countries and India. I facilitate ground support in market research, piloting projects, generating sales, liasoning with Governments, setting up companies and building operations and team.
I am IIT Bombay alumnus with successful journey of multiple entrepreneurial stints. I am an Engineer and MBA by education. I have worked in India, US, Africa and Europe.
I can help companies to cut down costs of market entry and the time-to-market substantially.
Countries where I have solid network: Kenya, Uganda, Rwanda, South Africa, Botswana and Ghana
Company Profile
Yana Consulting Group (YCG) is a boutique Consulting and KPO firm that works with companies to deliver growth by addressing challenges of Sales & Marketing. YCG was started by IIT Bombay & UK Sheffield alumni and has a global presence with offices in Helsinki, Berlin, Nairobi, Kampala, Kigali, Bangalore, Pune and Nasik. Some of the challenges we help companies solve
1. how to increase sales?
2. how to increase profitability?
3. how to enter into new markets?
4. how to price the products?
5. which new products and services to launch?
6. assess the market fit?
Our services include the following:
1. Sales Domain: Sales Strategy defining, Setting up Sales Process, Hiring & Motivating sales team, Driving sales engine, Business Planning, etc
2. Marketing: Designing and implementing Segmentation, Targeting, Positioning, Pricing, Bundling
3. Articulating and executing Digital Marketing strategies
4. Customer Retention and Articulation Strategy
We also provide the following:
1. Representation of companies for sales, liasioning and operations in Europe and African market
2. Help you to pilot your product/service
3. Help you to set up the company and maintain it
4. Recruit team - even without setting up the company and managing the team effectively
We are sector agnostic and work with product companies. We usually do not work with service companies.
Our Methodology includes:
1. Assessment - whether we can work with the company to add value?
2. Setup Planning- what kind of set up will be required and the rough budgeting.
3. Setting up
4. Execution
5. Transfer / Maintenance.