Mrs ROSEMARY SIBISI
FOUNDER & VISIONARY
ZAMBIA HIGH COMMISSION
Zambia
W : www.maluba.tv
Industry / Sector
Consultancy, Education & Skill Development, Information and Communication Technology, Other ( MEDIA )
Personal Profile
Rose Sibisi is an Independent, Freelance Communications Media Consultant; a Bloomberg Media Initiative Africa Financial Journalism alumni and the Zambia Institute of Diplomacy International Studies (ZIDIS) in 2018. Eloquently versed with diplomatic engagement and protocols required for international liaison, she has worked with several Government Ministries in Zambia, such as Foreign Affairs & International Relations; Commerce Trade & Industry; Tourism; Health; Gender; Office of the President and Office of the Vice President and quasi Govt entities like the Zambia Development Agency. Rose is a Zambian PR and Communications specialist, entrusted with executing International, Private Sector/Corporate Organisation and the Zambian Government objectives by managing their strategic high profile, VVIP and State events. Rose has this year, Programme managed 6 Presidential State Events and 4 International Summits such as 2022 Africa Day Investiture Ceremony at State House; 2022 AU/Africa Business Council Private Sector Dialogue: 2022 AU 4th Mid-Year Co-ordinating Summit State Banquet: 2022 EU/AU ZDA Summit: 2022 IFC/World Bank and Zambian Government Public Private Dialogue Forum Launch. Rose as a Media Enterpreneur is credited for a complete Business re-engineering and Brand turnaround as First female CEO for a SADC Private TV station - CBC Zambia. She has subsequently founded and established a women empowerment inspired Zambian private Broadcasting TV station – Maluba Media; which is licenced by the Independent Broadcasting Authority Zambia. Rose commands more than 20 years of corporate communications experience from 8 globally branded companies in Zambia and South Africa, such as DHL: Multichoice: Telecel(MTN): Herbalife SA: Sony SA: Samsung SA: BMW SA: Charities Aid Foundation SA. Previous international organisation’s communications experience include hosting the Zambia Diaspora Conference 2022: Comesa Federation of Women in Business (COMFWB) Trade Fair 2021: COMESA Business Council/AFCFTA Women Empowerment Conference (2021): DAVOS World Communication Forum 2020: Africa Women Innovation Forum SA (AWIEF) 2020 & 2021: World Economic Forum(WEDF) 2018: ITC SheTrades 2018: Zambia/South Africa Embassy Diplomats Gala Dinner(2018): African Women Enterpreneurship Programme(AWEP) 2018: Internet of Things (IOT) SA. Rose is currently the Independent Chairperson for the MTN Zambia Foundation Board of Trustees: and current President for the International Federation of Business and Professional Women Zambia
Company Profile
MALUBA MEDIA is a Female owned Broadcasting Station registered as a Private Limited Company in Zambia. It intends to showcase innovative, technology driven, social impacting and green economy initiatives targeted and YOUTH and WOMEN Empowerment. Licenced by Zambia Independent Broadcasting Authority in 2021, the company seeks to broadcast EDUTAINMENT: INFOTAINMENT: VFX: ANIME: ENTERTAINMENT: DOCUMENTARIES: FILMS content into the global market, anchored on SDG5: Gender Equality: SDG13 combating Climate Change and its impact on Africa's vulnerable & marginalised communities. The content strives to drive Zambia's National priorities on women empowerment and to promote green adaptability through media awareness & Advocacy. The Content Strategy targets:
? Women Entrepreneurship: 30%
? Green Economy & Environmental Content 15%
? Social Impact and Economic Content: 15%
? Rural Women Inclusion in Climate Change: 15%
? Women and Youth Global News 15%
? Education: 10%
MALUBA recognises that Media has the power to educate and shape people’s thoughts. The growth of the digital media landscape post COVID makes this an even more attractive proposition to help with women empowerment and advocate awareness around the green economy and climate change. The Indian media and entertainment industry is one of the fastest growing sectors of the Indian economy. TV advertising is expected to reach over Rs 43,000 crore by 2026. It will make India the fifth-largest TV advertising market globally, after the US, Japan, China and the UK.
MALUBA TV will showcase entrepreneur and financial inclusion opportunities, share their social and economic challenges and success stories. MALUBA TV is a platform for them to freely express themselves to a wide audience. Our Media Broadcasting Platform will have the following impact on viewers:
i. Help include more women reach the pinnacle of their careers and businesses.
ii. Bridge the divide between Rural and Urban women:
iii. Trigger the larger female viewership to become entrepreneurs and create jobs.
iv. Reduce idleness among female youth and prevent early marriages caused by economic challenges and poverty as they will be informed to use their unique talents/ skills to positively empower themselves and gain financial freedom.
MALUBA TV aims to support the attainment of the following SDGs: SDG5: SDG 13: SDG8: SDG 17. Our medium to long term goal is to have at least 3 million viewers in the Sub-Saharan Africa region then another 6 - 8 million viewers beyond the region. Our goal is to have content aired through partnered satelite links and also explore content sharing options with other media content carriers like YOURSTORY INDIA with viewership around the world.
The revenue model is primarily Airtime Sales/Sponsored Programmes/Product Placements: but will align more to added products like VFX: ANIME: GAMING: FILMS: TELENOVELLAS and strategic partnerships with stakeholders of common interest such as INDIA EXIM BANK: AFRICA UNION: UN Women: UNICEF: ILO: HIVOS: AFDB and other identified partners. HerStory India: CNN Voices of Africa: BBC Focus on Africa: Aljazeera: Bloomberg)